Stockholm, Sweden, July 1, 2014 – Global air purifier manufacturer Blueair has appointed Henrik Fernsund as Manager Marketing Communication at its headquarters in Stockholm, Sweden. Henrik joins from German white goods manufacturer Miele, where he was responsible in Sweden for building the brand in a marketing communication role that also encompassed PR, digital strategies and in-store and point of sale campaigns.
Prior to joining Miele, Henrik had over 15 years experience working across the communication spectrum in marketing, advertising and film production for a number of frontline Swedish agencies.
At Blueair, Henrik will be responsible for managing and developing Blueair’s global marketing communications functions to further raise the profile of the Blueair brand and its range of leading air purifiers.
Peter Marttila, Blueair AB Head of Business Operations, commented: “Henrik has a key role to play in Blueair’s bold plan for growth and progression in Europe and elsewhere building on the current successes and strength of the Blueair brand in over 50 markets around the world.”