Air pollution makes the pollen season longer and more intense resulting in increased societal costs of reduced productivity and rise in healthcare spending. Despite the fact that about 40% of the world’s population or 3 billion people suffer from hay fever, or allergic rhinitis, the problem is often neglected.
Blueair, a world leader in air purification solutions, appoints Julia Lilliehook as Global Consumer Experience and Market Insights Director. With 20 years of experience in marketing, brand development and consumer insight from global consumer brands, Julia brings a wealth of experience in successfully shaping consumer experiences and innovation portfolios.
Blueair has called for a greater focus on children’s respiratory health in the face of growing urban air pollution. The appeal came at a ceremony in Shanghai commemorating Blueair’s 10th anniversary in China, where Blueair donated 48 of its air purifiers to the China Welfare Institute Nursery, a children’s organization focusing on maternity, child healthcare and pre-school education.
Indoor air purification thought-leader Blueair is strengthening its global marketing capabilities to further build its existing international presence, push product excellence and grow brand and market penetration
