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Blueair launches first ALIBABA TMALL Super Brand Day for Air Purifiers

Blueair launches first ALIBABA TMALL Super Brand Day for Air Purifiers

Press Releases   •   Dec 27, 2017 12:37 GMT

Today, Swedish Blueair, a world leader in air purification solutions, launched the first Alibaba TMALL Super Brand Day for air purifiers in the Shanghai Super Brand Mall. The purpose of the joint TMALL-Blueair on- and offline event was to introduce “air purifiers” as the 4th "must-have" household appliance for the Chinese family.