Blueair appoints Consumer Experience and Market Insight Director
Blueair, a world leader in air purification solutions, appoints Julia Lilliehook as Global Consumer Experience and Market Insights Director. With 20 years of experience in marketing, brand development and consumer insight from global consumer brands, Julia brings a wealth of experience in successfully shaping consumer experiences and innovation portfolios.
Blueair launches Cabin Air for in-car air purification
Blueair, a world-leader in air purification solutions, today launched Cabin Air to meet consumer needs for clean air in cars, trucks and other road vehicles. The in-vehicle air purifiers which will be on the market in the second quarter of 2018, are based on Blueair’s 20 years’ experience of developing state-of-the art air purifiers for home and professional use.
Blueair and Formula E Racing Hong Kong Team Up at FIA Formula E HKT Hong Kong E-Prix
Blueair, a world leader in air purification solutions, has announced a partnership with Formula E Racing (Hong Kong) Ltd, the organizer of the FIA Formula E HKT Hong Kong E-Prix. Swedish Blueair will be the ‘Official Clean Air Provider’ at the HKT Hong Kong E-Prix, which takes place on 2-3 December at Hong Kong’s iconic Central Harbour front circuit.