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Henk in ’t Hof, CEO Blueair
Henk in ’t Hof, CEO Blueair

Press release -

Blueair announces new CEO

Stockholm 4 May 2018: Blueair, a world-leader in air purification solutions, today announced that Henk in ’t Hof has been appointed new CEO with immediate effect. Henk will report to Kees Kruythoff, President Home Care, Unilever.

Henk joined Blueair in January 2018 as Chief Customer Development Officer & VP Global Sales from Newell Brands, where he served as General Manager & Vice President Asia for the appliances business. Prior to Newell Brands, Henk worked as Vice President Marketing & Business Development for Hayco, a privately-owned Hong Kong based company providing product development & manufacturing services for leading FMCG companies.

Henk has also held several positions with Philips in Europe, the USA and in Asia including General Manager for Japan Personal Care and Vice President & Category Lead for the global Home Theatre Business.

“With 25 years of experience in global strategy creation, brand development and sales management from the appliance business, Henk is in a unique position to ensure that Blueair continues to deliver best-in-class, sustainably designed solutions that improve the health and well-being of people everywhere” said Kees Kruythoff, President Home Care at Unilever.

“Air pollution is one of the biggest threats we face today, said Henk in ‘t Hof. ”I’m proud to have been asked to lead Blueair, a world leading expert in clean air solutions for home and professional use. The next few years will be an exciting journey for Blueair with many strong innovations in the pipeline” continued in ‘t Hof.



Blueair is a world leading producer of air purification solutions for home and professional use. Founded in Sweden, Blueair delivers innovative, best-in-class, energy efficient products and services sold in over 60 countries around the world. Blueair is part of the Unilever family of brands.

Press contacts

Sara Alsén

Sara Alsén

Press contact Chief Purpose Officer Communications & Sustainable Business +46(0)761107057