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Blueair appoints new Chief Technology Officer and Chief Brand & Marketing Communications Officer

Stockholm, 13 August 2018: Blueair, a world leader in air purification solutions, today announced changes to its global leadership team. Julia Lilliehook has been appointed Chief Brand & Marketing Communications Officer and Daniel Johansson will become new Chief Technology Officer. Julia and Daniel will both report to CEO Henk in ’t Hof and be based at Blueair headquarters in Stockholm.

“The air purification industry is growing and Blueair within it. We are expanding into new markets and we are adding innovative, sustainable products and services that improves the health and well-being of people everywhere” commented Blueair CEO, Henk in ’t Hof.

“The experience that Julia and Daniel have from the consumer durables industry will be key for Blueair in its next step to deliver smart, sustainable innovations to the market, in a faster and more agile way. I’m excited to welcome them both to the global leadership team” said in ’t Hof.

Daniel Johansson who joined Blueair in January 2018, will lead the global Blueair Product Development team, based in Stockholm but with a team of R&D professionals in China.

Daniel has over 15 years of experience in R&D from global household appliances maker Electrolux. Most recently he was responsible for Connectivity, Product Simulation and Cyber security at the Electrolux Global Technology Center.

Julia joined Blueair in February 2018 as Consumer Insights Director. She has 20 years of experience in marketing, brand development and consumer insight from global consumer brands, most recently from Electrolux where she held several positions within the Global Brand & Marketing team.



Blueair is a world leading producer of air purification solutions for home and professional use. Founded in Sweden, Blueair delivers innovative, best-in-class, energy efficient products and services sold in over 60 countries around the world. Blueair is part of the Unilever family of brands.

Press contacts

Sara Alsén

Sara Alsén

Press contact Chief Purpose Officer Communications & Sustainable Business +46(0)761107057