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Blueair discusses new solutions for people “on-the-go” at Formula E in Hong Kong

Press release -

Blueair discusses new solutions for people “on-the-go” at Formula E in Hong Kong

Hong Kong, 2 December 2017 – Today, Blueair, a world leader in air purification solutions and the Formula E “Official Clean Air Provider” presented its state-of-the art air purification products for home and in-cabin use at the opening of the international urban street race Formula E in Hong Kong.

Drivers, VIP guests, organizers and the general public, will during the two-day event have the opportunity to learn more about the patented Swedish technology that enables the Blueair air purifiers to remove airborne particles down to 0.1 micron in size.

“Imagine the thought of being able to wake up every morning and breathe air as clean as the one we have in Sweden” said Swedish Formula E racing star Felix Rosenqvist when introduced to the Blueair air purification technique.

“Blueair’s vision is a world where everyone can breathe clean air” said Daniel Hagström, CEO of Blueair Cabin Air. “Today, the air in your home is up to five times more polluted than on the street outside. But in the car, the air can be 15 times more polluted. Hence we’re launching a new generation of in-cabin products for people on-the-go”.

Blueair ensures a clean air zone at the HKT Hong Kong E-Prix Corporate Hospitality Suites, EMOTION Club. Equipped with Blueair’s best-in-class, sustainably designed Pro-range, visitors can relax and re-energize before, during and after the races.


Blueair is a world leading producer of air purification solutions for home and professional use. Founded in Sweden, Blueair delivers innovative, best-in-class, energy efficient products and services sold in over 60 countries around the world. Blueair is part of the Unilever family of brands.

Press contacts

Sara Alsén

Sara Alsén

Press contact Chief Purpose Officer Communications & Sustainable Business +46(0)761107057