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Blueair Showcases Its Strongest Ever Portfolio Of High-Tech Indoor Air Purifiers And Related Technologies At The 2015 IFA Berlin Tech Show

Press release -

Blueair Showcases Its Strongest Ever Portfolio Of High-Tech Indoor Air Purifiers And Related Technologies At The 2015 IFA Berlin Tech Show

Berlin, September 4, 2015 - The Blueair booth at Europe's top IFA Berlin 2015 consumer tech show is a mecca of cleaner, healthier air as the company showcases its biggest-ever portfolio of air purifiers and related technologies. Present in Hall 9, Booth 110, Blueair unveils its newest trailblazing Classic, Sense, Pro and Blue air purifiers as well as the 'Aware' air quality monitor and 'Friend' mobile App technologies that move residential air cleaning into the Internet of Things.

“Blueair is on the cutting edge of indoor air cleaning with our products being used by individuals, government agencies and businesses including Fortune 500 companies. The IFA Berlin 2015 expo is a great staging platform for our products”, remarked Bengt Rittri, founder and chief executive office of Blueair.

Mr. Rittri said independent testing had demonstrated Blueair air purifiers can remove practically all particles and viruses down to 0.1 microns. Blueair air cleaners offer the most efficient clean air delivery rate according to organizations such as North America's AHAM, the leading trade association for the home appliance industry, and the official Chinese Consumer Protection agency.

‘Delivering cleaner, healthier air’ in homes and workplaces has been Blueair’s formula for success in building a leading presence in over 50 countries worldwide since the company was founded in 1986. Suitable for homes and workplaces such as offices, medical surgeries, schools and leisure centers, Blueair air purifiers are today trusted by hundreds of thousands of satisfied users keen to protect their health and wellbeing.

“Visitors to the Blueair booth will discover how we enhance user health and wellbeing in world a world where indoor air can be up to 100 times more polluted than the air outside,” said Mr. Rittri. He noted it is not just out door pollution such as PM2.5 entering homes and workspaces that contaminate indoor air, the regular use of household care products also build up unhealthy levels of airborne pollutants, especially in modern tightly-built, energy saving homes.

Blueair’s new technologies embrace numerous intelligent functions that warn consumers when their indoor air is becoming polluted and turn on or adjust the speed of an air purifier. Blueair’s connected system comprises three component: A smart, powerful and cool looking indoor air purifier, a standalone air sensor and a newly developed App for Apple and Android phones and other mobile devices.

WHO recently put the air pollution cost in Europe in 2010 alone at a staggering US1.6 trillion as a result of the approximately 600,000 deaths and diseases it caused. Over 90 percent of citizens in the European region are exposed to annual levels of outdoor fine particulate matter that are above its air quality guidelines, according to WHO. And a recent study by researchers from the University of Colorado at Boulder found the dust in our homes contains an average of 9,000 different species of microbes.

For more information or images, please contact:

David Noble

Blueair International PR Manager


P. +44 7785 302 694



Sold in over 60 countries around the world, Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants.

Press contacts

Sara Alsén

Sara Alsén

Press contact Chief Purpose Officer Communications & Sustainable Business +46(0)761107057