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Press release -

Blueair Showcases Latest Air Purifiers At Malaysia’s HOMEDEC Expo, Wins Product Innovation Award For Contemporary IoT-enabled Sense+ Purifier

Kuala Lumpur, Malaysia, October 28, 2016 – Blueair is showcasing a complete range of its indoor air purifiers at the current HOMEDEC exhibition, one of Malaysia’s biggest home decor and design shows open to trade buyers and the general public from October 27 - 30, 2016. The show got off to a striking start for Blueair when its contemporary and highly efficient WiFi-enabled Sense+ purifier was honored with a HOMEDEC Innovative Product Award.

“Blueair sets the global standard for putting people in control of the air they breathe at home or work with the company’s state-of-the-art indoor air purifiers that efficiently remove up to 99.97 percent of particle, virus and odor contaminants,” said Alexander Blomqvist, Blueair Southeast Asia sales head.

Held at the Kuala Lumpur Convention Centre, KL City Centre, HOMEDEC allows homeowners to view a huge range of newly launched products, innovation and technology for today’s living from more than 480 companies.The show has been described as a treasure trove of home design solutions, ideas, trends and knowledge, which makes it a perfect location for Blueair to show off its award winning air purifiers.

Honored with a HOMEDEC Good Design Award, Blueair’s Sense+ takes indoor air cleaning into the ‘Internet of Things’ from a mobile device by re-imagining Blueair’s renowned air purifying expertise with a host of smart new features and benefits packaged in an exceptional contemporary design.

Sense+ comes with WiFi connectivity that teams with the Blueair Aware air monitor to enable people to monitor their indoor air in real-time, track data over time, and get alerts from their Smartphone or tablet with the Blueair Friend app. The Aware air monitor detects a huge range of airborne contaminants and sends the data to the Blueair Friend app, which allows IOS or Android users to manually adjust the Sense+ airflow speed or permit automatic adjustment.

The Sense+ has been given more air cleaning power to remove the nasty stuff from rooms at home or at work, including dust, allergens, chemicals, viruses and odors, purifying a 200 square foot space (20 square meters) every 12 minutes. The improved user interface, controlled by gentle hand swipes above the Sense+ top hardened-glass surface, embraces a WiFi strength-indicator, a WiFi button and a filter change indicator.

Enhanced features include improved performance on the highest speed setting, an ultra-low sound level on the lowest setting and a WiFi enabled remote control for use with the Blueair Friend app. The remote control will turn the Sense+ on or off, adjust fan speed, set a timer, dim or sharpen LED intensity, put the appliance into ‘sleep mode’, enable a child lock and indicate when a filter needs changing.

Blueair is also showcasing an updated range of its Classic indoor air purification models as well as the powerful Blueair Pro line, designed for use in workplaces and larger home environments.

“Malaysian homeowners visiting HOMEDEC will find Blueair puts them in control of their health and wellbeing with innovative air purifier solutions that turn their homes and workplaces into safe havens protected from air pollution,” said Alexander Blomqvist.

For more information, please contact

Alexander Blomqvist, Southeast Asia Regional Sales,

Blueair is available for purchase in Malaysia through Visionary Solutions, reachable at T. +6037710 5877, W.



Sold in over 60 countries around the world, Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants.

Press contacts

Sara Alsén

Sara Alsén

Press contact Chief Purpose Officer Communications & Sustainable Business +46(0)761107057