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Press release -

Blueair Strengthens Global Marketing Capabilities To Capitalize on Growing Concern About Indoor Air Quality

Stockholm, July 15, 2015 – With the global air purification market forecast to grow by up to 14 percent through 2020, indoor air purifier maker Blueair is aggressively strengthening its executive marketing leadership team. The company is excited to announce that Ms. Annika Waller has been appointed Blueair’s first global Chief Marketing Officer.

“Blueair has built an excellent reputation as an international market leader in indoor air purification, winning many accolades for its technology and design, and today ranking one of the fastest growing companies in its homeland, Sweden,” said Bengt Rittri, founder and CEO of Blueair.

“Although we have millions of satisfied customers and users in over 50 countries, we are not resting on laurels. Instead, we are focusing on building a marketing leadership team that will promote product excellence, further enhance our service and commitment to channel partners, and seek opportunities to expand into new markets.”

Reporting directly to Mr. Rittri. Annika Waller will be a member of the Blueair Executive Committee with responsibility for all aspects of brand, marketing and communication across the Blueair organization globally. Her mandate is to drive the Blueair brand's ongoing international expansion and to enhance the global brand team.

Mr. Rittri said: “I am delighted that we have been able to recruit someone of Annika’s experience to what is a new and important role to expand the strength and reach of the Blueair brand. By creating this position, we are sending a clear message about how we plan to do business going forward and it backs our intent to firmly position Blueair as the number one air purifying company in the world.

Ms. Waller brings a wealth of experience to the new CMO role at Blueair, including most recently as head of Sales and Marketing, Business Development at Blueair China. Previously, she enjoyed an illustrious 25-year career with a leading global white goods corporation, where she held a strategic mix of marketing, consumer insight innovation, business strategy, and innovation and process management roles.

Annika Waller said: “This is a hugely exciting time to be working with Blueair, which is an incredible brand that touches consumers in all 50 markets where it has a presence. Blueair’s strategy and vision are clear, we have a great brand reputation and I am really looking forward to playing a key role in ensuring our customers are the most satisfied in our category.



Sold in over 50 countries around the world, Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants.

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Sara Alsén

Sara Alsén

Press contact Chief Purpose Officer Communications & Sustainable Business +46(0)761107057