Skip to content
Cradle to grave health dangers posed by polluted air at home and work are now beyond doubt says Blueair CEO as new evidence emerges in landmark UK study

Press release -

Cradle to grave health dangers posed by polluted air at home and work are now beyond doubt says Blueair CEO as new evidence emerges in landmark UK study

Stockholm, Sweden, February 24, 2016 – Blueair CEO Bengt Rittri today said the health dangers posed by polluted air to people at home and in the workplace are now beyond doubt following a landmark study by two leading UK medical institutions, the Royal College of Physicians and the Royal College of Paediatrics and Child Health.

“From before we are born to the moment we die, humans face being poisoned by the insidious effects of chronic and persistent air pollution exposure,” said Mr. Rittri. He noted how the new study draws attention to the ‘often overlooked’ air pollution in homes, workspaces and schools, caused by factors such as household cleaning products, faulty boilers, fly sprays, air fresheners and burning candles.

“Millions of people are dying every year, or are suffering bad health, as a result of the poor indoor air quality that follows them from the cradle to the grave. There is an urgent need for governments and health authorities in Europe, the USA, and Asia to raise awareness of both the issue and the solutions,” said Mr. Rittri.

Titled ‘Every breath we take: the lifelong impact of air pollution’, the report said air pollution plays a role in many of the major health challenges of our day, and is linked to cancer, asthma, stroke and heart disease, diabetes, obesity, and dementia.

The study also notes how the damage from air pollution occurs across a lifetime, from a baby’s first weeks in the womb all the way through to the years of older age, harming the heart, brain, hormone systems and immunity, and effecting growth, intelligence, and development of the brain and coordination.

The new UK research was published just a week after another report from the WHO Global Burden of Disease Project said 5.5 million premature deaths are caused globally every year by polluted air, with over 50 percent of those deaths occurring in India and China.

Mr. Rittri noted how Blueair has for more two decades sought to define and quantify the relationship between indoor air pollution and health to strengthen understanding of the key health risk factors and economic consequences to society. Blueair is currently launching what it calls the world’s first connected home or work ‘air defense system’, which comprises the WiFi-enabled Sense+ air purifier, Aware air sensor and Blueair Friend air monitoring app.

Designed to be the smartest connected solution ever offered to consumers who want to monitor, control and purify their indoor air, the Blueair ‘home and work air defense system’ is capable of detecting and combating airborne germ, chemical and particle attacks.

“At Blueair, we strive to lead by example in showing how indoor air pollution damages health and by providing the mobile air purifying solutions that can deliver enhanced wellbeing to children, women and men users around the world,” Mr. Rittri said.

For more information, please contact

David Noble, Blueair International PR Manager
T. +44 7785 302 694



Sold in some 64 countries around the world, Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants.

Press contacts

Sara Alsén

Sara Alsén

Press contact Chief Purpose Officer Communications & Sustainable Business +46(0)761107057