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Blueair Sense+ comes in a stunning palette of colors, including black.
Blueair Sense+ comes in a stunning palette of colors, including black.

Press release -

German Plus X Awards For Blueair, Sense+ Air Purifier Honored 'Best Product of the Year'

Stockholm, Sweden, May 27, 2016 — It takes something extraordinary to be honored with a top German ‘Plus X’ product award, but the Blueair Sense+ air purifier ticked all the boxes to be honored with the 2016/17 ‘Best product of the Year’ accolade. And that was not all, Blueair’s New Classic 680i air purifier and the edgy ‘designed-with-the-young-in-mind’ Blue air purifier also found themselves honored with seals of quality awards.

“Winning awards from three different products is awesome,” said Victor Kristoffersson, Blueair key account manager. “And the cream on the cake for us was also taking top ‘Best product of the Year’ honor for the new Blueair Sense+”.

Described as the world’s largest innovation award for technology, sports and lifestyle, the winners of the 2016/2017 Plus X awards were chosen by an independent international panel of judges from over 600 participating global brands representing 26 different industries. Awards are given for new and innovative technologies, extraordinary design and intelligent, easy to use operating systems, while the judges also take into consideration criteria such as outstanding ergonomic and ecological features, along with the use of high-quality material to create sustainable products with long lasting value.

The Plus X Award winning products:

Blueair Sense+ is the company’s most ingenious smart air purifier yet, introducing WiFi connectivity that blasts indoor air cleaning into the ‘Internet of Things’ from a mobile device. Sense+ reimagines Blueair’s renowned indoor air purifying expertise with a host of smart features and benefits packaged in an exceptional out-of-this-world contemporary design, delivering more clean air faster, whisper-quietly than ever before from a slim frame that is available in a six-color palette. The second-generation Sense+ has a clean air delivery rate of 130 cubic feet per minute with the capacity to purify a 200 square foot space (20 sq. meter space).

New Classic 680i

The new generation of the Blueair Classic range brings a host of improved benefits and features, including more air cleaning power, a better user interface, enhanced design, and sensor technology to monitor PM2.5 levels, VOCs, and humidity. Other neat benefits that help take the work out of running an air purifier includes a filter change warning lamp. The Wifi enabled Blueair Classic 680i also comes with clean air intelligence inside.

The new Blue indoor air purifier is designed to be appealing and attractive to a younger, better-informed generation happy to invest in products that authentically deliver an improved lifestyle. Contemporary Blue has a design integrity geared to deliver best-in-class air purification within its price segment, cleaning the air in 50-square-meter rooms five times an hour. Deceptively simple, Blue comprises a fan at the top and a replaceable filter that takes up the bottom, while the rounded edges and geometrically perforated grill give it an appealingly cheerful appearance, an effect aided by the pre-filter washable fabric that envelopes the lower part of the device and comes in a range of different colors, including pink.

For more information, please contact:

David Noble, International Blueair Head of PR
T. +447785302694



Sold in over 60 countries around the world, Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants.

Press contacts

Sara Alsén

Sara Alsén

Press contact Chief Purpose Officer Communications & Sustainable Business +46(0)761107057