Blueair launches first ALIBABA TMALL Super Brand Day for Air Purifiers
Press releases • Dec 27, 2017 12:37 UTC
Today, Swedish Blueair, a world leader in air purification solutions, launched the first Alibaba TMALL Super Brand Day for air purifiers in the Shanghai Super Brand Mall. The purpose of the joint TMALL-Blueair on- and offline event was to introduce “air purifiers” as the 4th "must-have" household appliance for the Chinese family.