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Will today's children be paying a health price for the polluted air WHO says is being breathed by nine out of 10 people around the world?
Will today's children be paying a health price for the polluted air WHO says is being breathed by nine out of 10 people around the world?

Press release -

Turning bad air days into cleaner, healthier air days

Stockholm, Sweden, December 12, 2016 – Hardly a day passes without news of how city air quality is worsening globally and the terrible impact on human health of the airborne particles from transport and industrial emissions.

 But while most people are powerless to influence street-side pollution, it is within their power to create safer indoor havens with cleaner breathable air says Blueair, a world leader in innovating and designing air purifying solutions.

“Until now most of us have bought air purifiers to help lessen or relieve allergy or asthma symptoms. But that's changing as people discover the wider health repercussions of air pollution, which studies by WHO and others indicate causes millions of deaths, sparks diseases such as cancer and strokes, and provokes long-term damage to people's nerves, brain, kidneys, liver, and other organs,” said Bengt Rittri, Blueair founder and CEO.

Mr. Rittri noted how in many parts of the world, such as China and elsewhere in Asia where severe air pollution occurs frequently, indoor air purifiers are becoming as common as vacuum cleaners in many homes as people seek to protect their health.

But how efficient are air purifiers at removing indoor air of allergens, pollutants and odors – and, importantly, do people really need them in Europe or the USA, where bad air pollution seems infrequent?

Blueair believes that the recent air pollution outbreak in Paris, France, shows that the problem is potentially as bad in Europe as it is in Asia. The company also stresses that there is growing science-based evidence that air purifiers may indeed help people’s health by removing micro-sized dust, pollen, mold spores and other particles from the air they breathe at home and work.

A recent study by the American Academy of Pediatrics said purifying indoor air could help children with asthma avoid attacks and indicates that reducing exposure to pollutants and allergens may be as effective as medications in controlling the respiratory disease.

In China, the largest air purifier market in the world with over 800 brands competing for the hearts and minds of consumers, a 2014 study by researchers at Fudan Medical University among healthy young adults in Shanghai showed efficient indoor purification may benefit heart and lung health.

The researchers said their study – published in the Journal of the American College of Cardiology – ‘demonstrated clear cardiopulmonary benefits of indoor air purification among young, healthy adults in a Chinese city with severe ambient particulate air pollution’.

The Fudan University study rejected the notion that people could escape indoors to avoid outdoor pollution. The researchers found that closing doors and windows barely reduced health-hazardous PM2.5 concentration, while the use of an air purifier ‘efficiently reduced’ the amount of fine particles in the indoor air.


- WHO says the world faces a global health emergency with 9 out of 10 people breathing polluted air. WHO says ninety-four percent of the deaths caused by air pollution 'are due to noncommunicable diseases – notably cardiovascular diseases, stroke, chronic obstructive pulmonary disease and lung cancer'

- A WHO study published in 2015 estimated the air pollution cost in Europe in 2010 at a staggering US1.6 trillion as a result of the approximately 600,000 deaths and diseases it caused

- Blueair recently won the plaudits of the official Chinese product inspection and certification agency, AQSIQ, which ranked Blueair air purifiers best-in-class in delivering on its air purification performance claims. AQSIQ put over 60 leading domestic and foreign air purifier brands through exhaustive testing to check the accuracy of their claims.

For more information, please contact David Noble, Blueair head of public relations, at +44 7785 302 694 or



Sold in over 60 countries around the world, Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants.

Press contacts

Sara Alsén

Sara Alsén

Press contact Chief Purpose Officer Communications & Sustainable Business +46(0)761107057