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Tweet For Your Air Quality in India, Blueair Sponsors New Twitter Service For People Concerned About Bad Outdoor Air

Press release   •   Nov 29, 2016 18:01 UTC

Just Tweet #Breathe followed by a space and then the name of a city, such as Delhi or Mumbai, for example, and you'll be sent a near instant notification about the pollution level in the form of an infographic card.

Stockholm, Sweden, November 29, 2016 – Blueair, a world leader in indoor air cleaning solutions, has teamed up with India's Live Data Visualisation and data journalism initiative IndiaSpend to support #Breathe, a real-time air quality monitoring public service on Twitter. 

Running on India’s first low-cost network of air quality sensors, the #Breathe service aims not only to increase public awareness about rising levels of air pollution and its adverse health effects, but also to give free live air pollution data to everyone.

“People frequently discuss rising pollution levels, but they do not a have quick and easy way to get live updates of air quality in their neighbourhood or a town they are about to visit. Thanks to this initiative, Blueair is providing vital health information with a simple tweet that allows people to make better lifestyle decisions”, said Girish Bapat, Blueair Director, South and West Asia.

By tweeting #Breathe, people can currently monitor the air quality they breathe across 17 Indian cities using 75 monitoring stations. Over the next year, the service will add even more cities.

#Breathe leverages simple technology to inform citizens about the environment around them and encourages them to use data that will eventually enable better decisions in framing policies.’ said Govindraj Ethiraj, founder of IndiaSpend. ‘With#Breathe, India Spend is democratizing access to real time information and empowering Indians with knowledge to help them make healthier living decisions.’

The #Breathe initiative will help people to protect their health and plan their day accordingly. In addition, the service can help people make the right choices when it comes to lifestyle decisions such as identifying the best locations for their children’s education, the best place to buy or rent an apartment, the right time to go jogging – or to better understand why air quality is consistently bad in one particular urban area.

“The initiative not only helps us to get a better picture of the rising air pollution levels in our cities but also inspires us to find better ways to curb it,” said Blueair’s Girish Bapat.

How does it work?

Tweet #Breathe followed by the name of your area, such as Delhi or Mumbai, for example, and you will near instantly be sent a notification about the pollution level in the form of an infographic card - comprising air quality levels , air quality index,reading of PM2.5 and PM10, along with the possible impact this air quality will have on health.

Background Information

- According to World Health Organization report released this year, half of the world’s 20 most polluted cities are in India.

- A study by Pune-based Indian Institute of Tropical Meteorology (IITM) reveals that inhaling minute airborne pollutants reduces the life expectancy of Indians by an average of 3.4 years. Delhiites are witnessing a decrease in their lifespan by 6.3 years - the highest among all states.

- Blueair recently committed to positively impact the lives of schoolchildren in India through a ‘Clean Air for Everyone’ program. The nationwide program, launched in the presence of Mr. Nitin Gadkari, India's Minister for Road Transport and Highways, started with the immediate donation of 200 Blueair air purifiers to 12 schools around Delhi, which will benefit the lives of around 10,000 students.

For more information, please contact David Noble, head of Blueair global public relations, at +44 7785 302 694 or

Sold in over 60 countries around the world, Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants.