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With air pollution in Paris and London hitting Beijing and Delhi levels, Blueair warns indoor air can bring its own health hazards

Press release -

With air pollution in Paris and London hitting Beijing and Delhi levels, Blueair warns indoor air can bring its own health hazards

Stockholm, March 23, 2015 – Blueair, the world’s leading mobile indoor air purifying technologies company, Monday warned that indoor air in homes and offices can be many times more polluted than the air outside.

Commenting on the recent severe smog outbreaks in Paris and London, Blueair CEO and founder Bengt Rittri said that merely advising people with respiratory problems to stay indoors to avoid smog pollutants was not necessarily the best advice.

“There is a disturbing disconnect between battling choking pollution on city streets and ignoring the potentially hazardous build up of indoor contaminants, which authorities such as European and U.S. environmental protection agencies admit can be 100 times worse than the air outside,” Mr. Rittri said.

He noted that in places like China people have understood that while they cannot do anything about the smog inside, they can create cleaner, healthier havens at home and work by using indoor air purifiers. Blueair air purifiers such as the award-winning powerful Pro range deliver unmatched air delivery rates to remove contaminants such as fine dust (PM2.5), viruses and volatile organic chemicals.

In the middle of last week, the French and British capitals were hit by choking smog pollution, which prompted health warnings and temporary traffic bans. So-called PM10 airborne particulates in Paris exceeded safe levels for five straight days, hitting 180 micrograms per cubic meter, double the allowed 80 per cubic meter standard and comparable to levels reported frequently from Beijing and New Delhi.

Air pollution is one of the biggest environmental risks, according to the World Health Organization. In the UK, government health advisers have said that air pollution killed over 29,000 people in 2013, while a recent study in Sweden ­– a country reputed to be one of the cleanest in the world ­– said 5,000 Swedes died every year due to polluted air.



Sold in over 50 countries around the world, Blueair delivers home and office users more clean indoor air for enhanced user health and wellbeing faster than any competing air purifier thanks to its commitment to quality, energy efficiency and environmental care. A Blueair air purifier works efficiently, silently to remove 99.97% of allergens, asthma triggers, viruses, bacteria and other airborne pollutants.

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Sara Alsén

Sara Alsén

Press contact Chief Purpose Officer Communications & Sustainable Business +46(0)761107057