Blueair and Alibaba TMALL research prove high concern for indoor air pollution among Chinese parents
Today Blueair and Alibaba’s TMALL presented joint research showing that 74% of parents with young children and 79% pregnant women in China worry about the air quality in their home. Germs are the main sources of concern with over 50% of parents reporting that their children get sick frequently, up to once a month. A majority of children, and 60% of adults, also suffer from allergies.
Alibaba TMall awards Swedish Blueair “Best Innovative Breakthrough”
Blueair, a world-leader in air purification for home and professional use, has been awarded “Best Innovative Breakthrough” by TMall, the leading online retailer in China owned by Alibaba for its data insight and IoT use.
Blueair launches first ALIBABA TMALL Super Brand Day for Air Purifiers
Today, Swedish Blueair, a world leader in air purification solutions, launched the first Alibaba TMALL Super Brand Day for air purifiers in the Shanghai Super Brand Mall. The purpose of the joint TMALL-Blueair on- and offline event was to introduce “air purifiers” as the 4th "must-have" household appliance for the Chinese family.